Writing
Essays on creativity, structure, focus, and building products in public.

The Difference Between Motivation and Systems
Motivation fades. Systems compound. Here's how I stopped waiting for inspiration and started building the infrastructure that makes progress inevitable.
Lucia Valdivia · Jan 2026
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Building in Public: An Honest Take
Everyone talks about transparency. Few talk about the vulnerability hangover that comes with it. Here's what I've learned from sharing my work before it's ready.
Lucia Valdivia · Dec 2025
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The ADHD Founder Survival Guide
Running a company with a brain that craves novelty and hates admin. These are the systems that keep me functional and the mindset shifts that keep me sane.
Lucia Valdivia · Nov 2025
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Marketing Without Manipulation
You can grow a business without dark patterns, false urgency, or manufactured scarcity. Here's the ethical marketing playbook I wish I'd found earlier.
Lucia Valdivia · Oct 2025
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Why Creative Work Requires Structure
The myth of the free-spirited artist is a lie. Real creativity happens within constraints. Here's how I use structure to unlock, not limit, my best work.
Lucia Valdivia · Sep 2025
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Lessons from a Failed Startup
Before Bolta, there was another company. It didn't work. Here's what that taught me about timing, team, and knowing when to walk away.
Lucia Valdivia · Aug 2025
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