Marketing Without Manipulation

The marketing industry has a manipulation problem. Countdown timers that reset. "Only 3 left!" when there are hundreds. Testimonials from people who don't exist.

I refused to play that game. And for a while, I thought that meant I couldn't compete. Turns out, I was wrong.

Trust as a Competitive Advantage

When everyone is shouting, whispering becomes powerful. When everyone is manipulating, honesty becomes remarkable.

I've built my entire marketing strategy around one principle: treat people like intelligent adults who can make their own decisions. It's slower, but the customers who come through that door stay longer.

What I Do Instead

I share genuinely useful content without gating it behind email captures. I'm transparent about pricing and what my product can't do. I let the work speak for itself and trust that the right people will find it.

This approach won't make you go viral. But it will help you sleep at night. And it builds the kind of reputation that compounds over years.