Systems for creative minds.
I'm Lucia Valdivia — founder, marketer, and builder.
I design calm systems for creativity, focus, and modern work.
This is my digital home.
I use this space to think clearly, document what I'm building, and share what I'm learning while creating products in public.
No hustle culture.
No noise.
Just real work, done intentionally.
What I'm building
Bolta.ai
AI operating system for social media
Bolta helps creators, founders, and teams turn scattered ideas into consistent, on-brand content — without burnout.
It combines brand voice, planning, approvals, and analytics into one calm system.

Writing
I write to understand what I'm building — and who I'm becoming while building it.

The Difference Between Motivation and Systems
Motivation fades. Systems compound. Here's how I stopped waiting for inspiration and started building the infrastructure that makes progress inevitable.
Lucia Valdivia · Jan 2026
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Building in Public: An Honest Take
Everyone talks about transparency. Few talk about the vulnerability hangover that comes with it. Here's what I've learned from sharing my work before it's ready.
Lucia Valdivia · Dec 2025
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The ADHD Founder Survival Guide
Running a company with a brain that craves novelty and hates admin. These are the systems that keep me functional and the mindset shifts that keep me sane.
Lucia Valdivia · Nov 2025
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Build. Cry. Repeat.
Building is exciting.
It's also lonely, confusing, and emotionally expensive.
Build. Cry. Repeat. is a small WhatsApp group for founders and creatives navigating the messy middle.
No gurus.
No pitches.
Just honest conversations.

About & Contact
I'm Lucia Valdivia — founder, marketer, and builder.
I've worked in growth, branding, and product marketing, and I'm currently building Bolta.ai.
I'm open to:
- • Speaking
- • Collaborations
- • Consulting
- • Thoughtful conversations
Let's talk.
I read everything and reply thoughtfully.