Sports Marketing

Columbus Hotshots

Professional pickleball team building brand and community engagement.

Columbus Hotshots

Category

Sports Marketing

Year

2025

Duration

2 months

Role

Content Strategy

Overview

Columbus Hotshots is a professional pickleball team looking to establish a strong digital presence and attract sponsors through compelling content and community engagement.

The Challenge

As a new team in an emerging sport, the Hotshots needed to build brand awareness, attract sponsors, and cultivate a passionate local fanbase from scratch.

The Solution

We developed a comprehensive content strategy focusing on behind-the-scenes content, player stories, and sponsorship-ready media assets optimized for maximum reach.

Results

  • Created sponsorship media kit
  • Developed SEO-optimized content library
  • Built engaged community of local fans
  • Established social media presence

Key Metrics

Grew organic traffic by 310%

Increased social following by 340%

Secured 3 major sponsors

Sold out 5 home matches

Project Gallery

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