Sports Marketing
Columbus Hotshots
Professional pickleball team building brand and community engagement.
Category
Sports Marketing
Year
2025
Duration
2 months
Role
Content Strategy
Overview
Columbus Hotshots is a professional pickleball team looking to establish a strong digital presence and attract sponsors through compelling content and community engagement.
The Challenge
As a new team in an emerging sport, the Hotshots needed to build brand awareness, attract sponsors, and cultivate a passionate local fanbase from scratch.
The Solution
We developed a comprehensive content strategy focusing on behind-the-scenes content, player stories, and sponsorship-ready media assets optimized for maximum reach.
Results
- Created sponsorship media kit
- Developed SEO-optimized content library
- Built engaged community of local fans
- Established social media presence
Key Metrics
Grew organic traffic by 310%
Increased social following by 340%
Secured 3 major sponsors
Sold out 5 home matches
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