Customer Success
ChurnGuard
AI-powered churn prediction and prevention platform.
Category
Customer Success
Year
2024
Duration
6 months
Role
Product Strategy
Overview
ChurnGuard helps SaaS companies identify at-risk customers before they cancel and provides playbooks to save them. The platform uses machine learning to analyze hundreds of signals and predict churn probability.
The Challenge
By the time a customer decides to cancel, it's often too late. Companies need early warning systems and proven intervention strategies.
The Solution
We built a predictive churn model that integrates with product analytics, support tickets, and usage data to score customer health and trigger automated interventions.
Results
- Developed ML churn prediction model
- Created automated intervention workflows
- Built customer health scoring
- Designed playbook management system
Key Metrics
Reduced churn by 18%
Predicted at-risk customers 60 days out
Saved $4.2M in annual recurring revenue
Achieved 89% prediction accuracy
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